Sunday 07/13/08
DPReview's awful pun news headlines must die. "Canon invests in XS capacity"? "Kodak fits 50MP into dynamic range"? That last one is particularly egregious, because "dynamic range" is a commonly-used technical term in digital photography that is here used to mean something entirely different, and furthermore you'd have to be British to even understand the intended meaning. What Brits refer to as a "range" of products, Americans typically refer to as a "line." Now, the proprietors of DPReview are in fact British, so I can't fault them for it, but it doesn't make it any simpler to decipher.
(The "range" is referred to as "dynamic" because, oh I dunno, Kodak is rolling out new products quickly. Which actually they're not, so I guess they just did it to be cute.)
I'm always in favor of a good pun, but not at the expense of the intended meaning...
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